Alight Analytics Founders Named Finalists for EY Entrepreneur Of The Year – Central Midwest

KANSAS CITY | EY has announced that Matt Hertig and Michelle Jacobs of Alight Analytics are finalists for the Entrepreneur Of The Year® 2017 Award in the Central Midwest.

The awards program, which is celebrating its 31st year, recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities. Jacobs and Hertig were selected as finalists by a panel of independent judges. Award winners will be announced at a special gala event on June 15 in Kansas City.

“We’re excited and honored to be finalists,” Hertig said. “As entrepreneurs, you work so hard on the daily grind of building a thriving business. It’s easy to forget just how far you’ve come and how much you’ve accomplished. This news was a great reminder.”

“Nobody starts a business to win awards. Simply being an entrepreneur is its own reward,” Jacobs said. “That’s why it’s so humbling to have someone else recognize your hard work – especially when that ‘someone else’ is a respected authority like EY.”

Now in its 31st year, the program has expanded to recognize business leaders in over 145 cities and more than 60 countries throughout the world.

Regional award winners are eligible for consideration for the Entrepreneur Of The Year National competition. Award winners in several national categories, as well as the Entrepreneur Of The Year National Overall Award winner, will be announced at the Entrepreneur Of The Year National Awards gala in Palm Springs, California, on November 18, 2017. The awards are the culminating event of the Strategic Growth ForumTM, the nation’s most prestigious gathering of high-growth, market-leading companies.

Sponsors

Founded and produced by EY, the Entrepreneur Of The Year Awards are nationally sponsored in the US by SAP America, Merrill Corporation and the Ewing Marion Kauffman Foundation. In the Central Midwest, region sponsors include PNC, Lathrop & Gage and Common Ground Public Relations.

About Alight Analytics

Alight Analytics® is a full-service provider of powerful, actionable marketing analytics to advertising agencies and brands around the world through its ChannelMix®, Insight Group™ and Marketing Analytics Academy™ solutions.

ChannelMix, the world’s first marketing data management platform, eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.

ChannelMix, a Google Approved Technology, offers pre-built connections to many of the 3000+ existing marketing tools and systems. Plus, it can accommodate custom connections to any outliers, Excel files or proprietary systems. Alight does all the heavy lifting, including setting up the connections, building aggregated views, monitoring, data hygiene and ongoing management of the data, a unique service among competitors. Agencies and brands can access their cleansed, consolidated data using any business intelligence tool, such as Tableau Software, BIME, DOMO, Microsoft BI, Qlik and SAS. Insight Group offers expert professional services consulting and training in the field of marketing analytics. Insight Group’s consultants help brands and agencies implement the same successful strategies that Alight has employed with its own clients. Marketing Analytics Academy, a professional training program, teaches marketers the skills they need to succeed in data-driven marketing.

Alight Analytics was named a 2016 Inc. 5000 winner, 2016 Best Place to Work by the Kansas City Business Journal, 2016 Company of the Year Stevie Award Winner, 2016 Awards For Excellence nominee by the Digital Analytics Association, 2015 Stevie Award Winner, a 2015 Top 50 Google Technology Provider by CIO Review, a 2014 Smart Company to Watch by Thinking Bigger Business, a 2014 Best Place to Work by the Kansas City Business Journal, the 2014 Best Business Analytics Solution Provider by Innovation Enterprise, a 2014 25 Under 25® award winner by Thinking Bigger Business. Alight’s co-founder, Michelle Jacobs, is a 2015 EY Entrepreneur of the Year and was named one of Ingram’s 2014 40 Under Forty honorees.

Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a Google Analytics Technology Partner, a Google AdWords Partner, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.

For more information, visit www.alightanalytics.com.

About Entrepreneur Of The Year®

Entrepreneur Of The Year®, founded by EY, is the world’s most prestigious business awards program for entrepreneurs, chosen from an independent panel of judges including entrepreneurs and prominent leaders from business, finance, and the local community. The program makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global awards program of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in over 145 cities and more than 60 countries. ey.com/eoy

About EY’s Growth Markets Network

EY’s worldwide Growth Markets Network is dedicated to serving the changing needs of high-growth companies. For more than 30 years, we’ve helped many of the world’s most dynamic and ambitious companies grow into market leaders. Whether working with international mid-cap companies or early stage, venture-backed businesses, our professionals draw upon their extensive experience, insight and global resources to help your business succeed. For more information, please visit us at ey.com/sgm or follow news on Twitter @EY_Growth.

About EY

EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.

This news release has been issued by Ernst & Young LLP, a member of the global EY organization that provides services to clients in the US.

For more information, please visit ey.com.

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