Unbound Named Gold Winner for In-house Multi-Channel Campaign at 3rd Annual SMCKC AMPS Awards
KANSAS CITY, KAN. —? For the second year in a row, Unbound has been named a gold winner at the SMCKC AMPS Awards. The AMPS Awards are presented by the Social Media Club of Kansas City, the most active of Social Media Club Global's nearly 350 chapters worldwide. The awards, which are named for the word "amplify," honor excellence in social media throughout Greater Kansas City.
Unbound took home the gold in the non-profit, in-house team, multi-channel category for their Giving Tuesday campaign . Unbound’s social media team exceeded their donation goal by nearly 400 percent, raising more than $83,000 for their scholarship fund .
Unbound’s Giving Tuesday campaign highlights stories of youth who are fighting for their dream to finish school and get a good job to help support their family and community. Donations to Unbound’s scholarship fund allow youth and young adults to continue their educations in secondary schools, technical schools or university programs. By telling these stories through social media, Unbound opens the door to people who want to celebrate generosity.
“Social media is an important part of how we tell the incredible stories of young people in our program who are working hard to achieve their dreams,” said Joe Sundermeyer, director of outreach at Unbound. “We are honored to be recognized for our efforts in helping connect these important stories with people who want to make a positive difference in the world.”
Last year, Unbound won a gold award in the non-profit, in-house team, Facebook category for their Birthday Week campaign. This campaign daily highlighted five children who were waiting for a sponsor during the first week of their birthday month. The campaign led to 77% of the featured kids getting sponsored.
The Social Media Club of Kansas City believes the AMPS Awards help give credence to the value social media brings to businesses, agencies, non-profits, and government, bank or regulated industries.
About Unbound Unbound is an international nonprofit founded by five Kansas Citians guided by the principles of Catholic social teaching to put the needs of the marginalized and vulnerable first. Working side by side with people of diverse faiths in Latin America, Africa and Asia. Unbound brings people together to challenge poverty in new and innovative ways.
Since our founding in 1981, Unbound has sent more than $1.5 billion in direct assistance to our programs around the world. With 92% of expenses going toward program support, we have one of the highest percentages in the industry. For more information, visit www.unbound.org.
About Social Media Club of Kansas City The Social Media Club of Kansas City (SMCKC) is a network of social media professionals who seek to explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other through emerging social media. Established in 2008, SMCKC has grown into Social Media Club Global’s most active chapter in the U.S. For more information, visit www.smckc.com. ###
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