Callahan Creek to be presenting partner of Resilient Summit
DATE: January 16, 2014
CONTACT: Chris Marshall, President, (785) 838-4774 or email@example.com
CALLAHAN CREEK TO BE A PRESENTING PARTNER OF THE RESILIENT SUMMIT
Callahan Creek is a presenting partner of the Resilient Summit, a two-day conference about the rise of the new collaborative economy that will be held February 6-7 at Union Station in Kansas City, Missouri. Jeremiah Owyang (noted industry analyst and founder of Crowd Companies) and Ben Smith (Principal of Social: IRL and Callahan Creek’s Social Media Director) will co-host the event.
“We’re moving into the next phase of social where people don’t just share media, they share goods, services, money, space and resources – and bypass inefficient corporations in the process,” says Smith. “Corporations must use these same tools and strategies to regain relevancy – just as successful startups Uber, AirBnB and Kickstarter have done.”
Recently, the collaborative economy topped Forbes’ contributor David Armano’s list of “Six Things Every CMO Should Be Watching” in 2014. “The collaborative economy may not seem like something traditionally in the CMO’s wheelhouse, but any time a consumer/customer becomes empowered, marketers should be the first to take notice,” Armano advised.
Joining Owyang and Smith as keynote speakers at the Resilient Summit are Mark Hatch, CEO and Co-Founder of TechShop and author of The Maker Movement Manifesto, and Holly Minch, Chief Storyteller for Peers and author of Loud and Clear in an Election Year.
Owyang, who is well-known for identifying big trends in advance and helping companies through the transition, will also facilitate a roundtable discussion designed to help attendees develop actionable insights. “Companies that meet the needs of the collaborative economy become resilient brands,” says Owyang. “At the Resilient Summit, we’ll explore ways in which brands can become more innovative, agile, empowering, profitable and built to last.”
Callahan Creek’s President, Chris Marshall, is excited about the potential the event holds for responsive companies. “The next phase of social business is already beginning to happen,” he says. “The companies that act quickly will be in the best position to take advantage of the opportunities that are just now starting to appear.”
The Resilient Summit will be held February 6-7 at Union Station in Kansas City, Missouri. Representatives of major companies throughout North America and Europe will attend. For more information visit callahancreek.com/resilient-summit.
To our users and readers
Press Release Central has moved to a new server. What does this mean for you? Releases posted prior to March 1, 2012 have gone away, as has your old account registration info. Everyone will need to re-register for an account. We apologize for this inconvenience.
Want your event in our calendar?
Would you like your event published in The Kansas City Star? We’d be glad to consider it.
About Press Release Central
Press Release Central is Kansas City’s largest community site for press releases announcing news of all kinds: business, entertainment, sports and more. Releases stay for an extended period, so messages live a long life. And if you’re hunting for tips or information, just search to find news, names and subjects you might have missed.