Product Development Company Launches to Support Healthcare Marketers

FOR IMMEDIATE RELEASE

For more information, contact: Andrea Hughey Hayob (816) 300-6362 ahayob@thinkhippo.com

Product Development Company Launches to Support Hospital Marketers Theory 4 – born from Kansas City-based hippo, the creative alternative to healthcare marketing – launches to develop digital solutions for healthcare marketers across the US

October 8, 2013 – Leawood, Kan. – Hospitals across the United States face an estimated $155 billion in budget cuts under the newly-enacted Affordable Care Act, as reported by The Advisory Board Company. As hospitals navigate through this evolving healthcare landscape, marketing departments are not only facing increased budget scrutiny, but also a demand for improved patient experience.

“Hospitals everywhere are being asked to do more with less,” Jim Brown, partner at hippo, the healthcare division of Kansas City-based Muller Bressler Brown. “We’ve found that marketers are seeking solutions that are easy to implement, budget-friendly and increase patient engagement.”

Enter Theory 4, a new company born from hippo that develops products designed to help hospitals drive patient acquisition, retention and engagement. Rooted in digital platforms, these turnkey solutions are intended to help promote patient loyalty, facilitate patient-provider engagement, promote innovation or possibly even generate revenue for a hospital outside of direct patient care.

In a strategic step in the launch of Theory 4, Brown named Richard Cherra as president of the new company. Cherra has over 16 years of experience with enterprise website development and consumer engagement. His experience in healthcare marketing extends to both the payer and the provider sides. “Under Richard’s leadership, Theory 4 will continually refine and develop products that best meet the needs of hospital marketers across the United States,” Brown said.

The list of current Theory 4 products includes a templated responsive microsite promoting National Doctor’s Day, held in March each year. On the site, patients can give their favorite local physicians virtual high-fives. These high fives can be shared via Facebook, email and Twitter.

“The first Doctors Day site was built for OSF HealthCare earlier this year and within 11 days of its launch, there were almost 7,000 online visits and the average viewer spent more than 3.5 minutes on the site,” Cherra said. “This product is powerful tool for community engagement across all geographies – which is exactly the kinds of opportunities Theory 4 looks to develop.”

Other solutions in Theory 4’s product mix include:

•Art of the Heart, an experiential exhibit to build awareness and capture leads; •This is Ted, an animated video outlining what it means to be an Accountable Care Organization; •Belly Bunch, a hospital-owned social platform to connect and educate expectant moms locally

“Each of our solutions offers hospitals a chance to not only engage with their consumers, but generate leads and drive revenue – which is particularly important for hospitals facing increased budget cuts,” Cherra said.

With Cherra as president, he will spearhead the business development efforts of Theory 4, as well as serve as the strategic lead with the product development team.

“Our team of strategic thinkers and developers is dedicated to solving some of the pain points hospital marketers face – most importantly, finding innovative ways to quickly and effectively connect with consumers,” Cherra said.

For more information about Theory 4, visit theory-4.com.

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About Theory 4 Theory 4 is the brainchild of hippo, which was founded as the creative alternative to healthcare marketing. We understand the budget and resource constraints healthcare marketers face so we develop products designed to help hospitals drive patient acquisition, retention and engagement. These turnkey solutions are intended to help promote patient loyalty, facilitate patient-provider engagement, promote innovation or possibly even generate revenue for a hospital outside of direct patient care.

About hippo hippo is the creative alternative to healthcare marketing. As the specialized healthcare arm of Muller Bressler Brown, we bring a 30-year creative heritage to our clients. A legacy rooted in consumer-centric strategy. That means we don't look at people as patients. We look at them as consumers. People who have choices – who want compelling reasons to choose a healthcare provider.

Our creative experience in a broad range of consumer categories gives us unique insights to craft those stories. To create messages which speak to real people – not hospital executives, doctors and administrators. The difference, we believe, shows in our work and the results it delivers.

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