Labor Day Event to Raise Awareness about Mental Health Disorders

(Mission, KS, August 20, 2013) – Bike 4 the Brain (B4B), a 501(c)(3) not-for-profit organization, will host its eighth annual community bicycle, walking and running event on Labor Day, Monday, September 2. It will begin at 7:00 a.m. with registration at 6000 Lamar, Mission, Kansas. Bike 4 the Brain is a healthy and fun way to reduce stigma and increase awareness of mental health disorders which are brain-based emotional, behavioral and cognitive experiences that are common to many people. B4B, a National Multiple Sclerosis Society Bike MS Recommended Ride, is growing every year with a record 443 participants in 2012. Because of the success of the annual events, B4B has granted $52,500 over the past four years to community agencies that are improving mental health in the Kansas City community. This year’s recipients are Amethyst Place, Community LINC, Metropolitan Organization to Counter Sexual Assault (MOCSA), Niles Home for Children, Skills to Succeed and The Whole Person.


•On-site Registration begins at 7:00 a.m. at 6000 Lamar in Mission, KS. •Urban/rural cycling courses of 10, 33, 55 and 72 miles, 8:00 a.m. •Rest stops at mental health agencies and other locations. •Run 4 Recovery, a non-competitive and untimed 5K fun run/walk, 8:15 a.m. •One mile Walk 4 Recovery, 10:00 a.m. •Tricycle Challenge, 10:30 a.m. Adults who donate $100 will pit their child-size tricycle racing skills against one another. •Children can “race” the tricycle course starting at 8:30 a.m. •Recovery Information Exchange where local agencies can share information about mental health topics and the services they provide. •Delicious refreshments provided by Freddy’s Frozen Custard, Latte Land, Liberty Fruit Company, Panera Bread and other vendors.

B4B is funded through sponsorships, donations, registration fees and merchandise sales. B4B has been fortunate to have many Sponsors, Community Partners and Volunteers that make the day an outstanding success. This year’s sponsors to date include Kansas City University of Medicine and Biosciences (KCUMB), Kansas City Psychiatric Group, Crittenton Children’s Center, Garmin, Intl., Inergy Services, Responsive Centers, Truman Medical Centers Behavior Health (TMC BH), UMKC School of Medicine, Waddell & Reed, Anderson Metals Corporation, Allmayer & Associates, Greater KC American Academy of Child and Adolescent Psychiatry, Jewish Community Mental Health Coalition, Midwest Kitchens, Psychlers and Spin! Pizza. Companies, organizations or individuals interested in being involved in this year’s event may e-mail or call B4B Chair Ken Sonnenschein, M.D. at 913-205-5962 or 913-338-0400.

Registration is $40 per person at the event and $30 for sign up prior to Sept. 1. Please go to for information or to register online for this Labor Day bicycle, walking and running event for mental health. For questions, e-mail Dr. Sonnenschein at

Please contact Gini Wharton at 816-753-2692 or to arrange an interview with Dr. Sonnenschein. He can talk about the Labor Day event and how B4B helps to educate people affected by mental health disorders.

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