TWO KANSAS CITY WOMEN-LED BUSINESSES, RED DIRT AND AMPERSAND DESIGN STUDIO, TEAM UP ART AND COMMERCE FOR GLOBAL GOOD

FOR IMMEDIATE RELEASE RED DIRT MEDIA INQUIRY 816.226.6867 MEDIA@REDDIRTSHOP.COM

TWO KANSAS CITY WOMEN-LED BUSINESSES, RED DIRT AND AMPERSAND DESIGN STUDIO, TEAM UP ART AND COMMERCE FOR GLOBAL GOOD

(KANSAS CITY – July 8, 2013) Today Red Dirt launches a new product in partnership with Ampersand Design Studio. Red Dirt, co-founded by Christina Eldridge and Dawn Taylor, partners with artists to produce beautiful, limited edition phone cases from which a portion of each sale is donated to Water.org. Ampersand Design Studio, led by partners Carrie Kiefer and Morgan Georgie, is well known for popular surface designs used in fabrics, stationary, branding, homewares and more. The design “Ikat Chevrons” was released today on RedDirtShop.com.

“We are thrilled to partner with Ampersand, not only for their beautiful work, but because we also feel it highlights an area of Kansas City entrepreneurship that is currently in the shadows – women-led businesses,” said Eldridge. Both companies are co-founded by two women. Nationally, between 1997 and 2013, the number of women-owned firms is growing at 11?2 times the national average.

Additionally, Red Dirt, a social impact company, donates a portion of each sale to Kansas City-based Water.org, co-founded by Gary White and actor Matt Damon. The funding helps create water access in twelve countries, including Haiti, India and Uganda.

Ampersand’s Morgan Georgie commented, “We are honestly thrilled to be able to partner with such a great social impact company. The idea of our design assisting in making a difference in the widespread water crisis made this a very simple decision.”

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Founded in 2012, Red Dirt is a lifestyle products company that believes in the power of consumers to help solve the world’s challenges. Conceived by two women with backgrounds in U.S. nonprofits and humanitarian work in Africa, Red Dirt collaborates with multi-genre artists to create distinctive, limited edition cell phone cases. A portion of each sale is donated to cause partner Water.org to fund clean water access around the world. Red Dirt is a crossroads of art, fashion, entrepreneurship and conscious capitalism. Red Dirt is a privately held company based in Kansas City, MO.

Ampersand Design is a full-service studio formed in 2009 by partners Carrie Kiefer and Morgan Georgie. Ampersand specializes in surface pattern design, identity design and stationery products, with clients in the home décor, fashion and baby and kids industries. Clients include respected big names like Target, Bath & Body Works and Smilebox, as well as smaller local businesses around the country, including cafés, bakeries, photo studios and fashion boutiques. Ampersand Design is a privately held company located in Prairie Village, KS. For more information: www.RedDirtshop.com www.AmpersandDesignStudio.com

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