Hallmark Cards adds female executive to its corporate board

Kansas City Company Demonstrates Commitment to Gender Diversity at the Top

Kansas City, MO — The Kansas City region’s win|win campaign, created to move highly qualified women onto corporate boards and into executive suites, is pleased to announce that Hallmark Cards, Inc. has named a female executive to its board of directors.

Claire Hughes Johnson, vice president at Google, Inc., leads the Google Offers business, responsible for delivering a compelling mobile-to-store experience that connects businesses with relevant customers looking for great offers. Hughes Johnson serves as co-lead and executive sponsor of the Global Women@Google Network and is a member of the Google Diversity Executive Council.

“We applaud Hallmark for consistently demonstrating its commitment to gender diversity on its board and in leadership positions,” said Nancy Mellard, chair of the win|win steering committee. “Statistics show that gender diversity at the top of corporations has been proven to have a positive financial impact on a company, and Hallmark clearly gets it.”

The win|win campaign, launched by Central Exchange, was developed to increase gender diversity at the top of KC region companies and ultimately grow business. The campaign set a goal to increase the number of executive positions held by women by the year 2015.

Although women make up 47 percent of the workforce (U.S. Bureau of Labor Statistics, 2010), they represent only 14 percent of top management positions. A study conducted by the Central Exchange in 2011 found that women comprise only 7 percent of both board director and executive officer positions at the top 37 companies in the Kansas City region. More than half of the companies have no women board directors or executive officers and none has a female CEO. Kansas City lags the nation’s Fortune 500 companies by more than 50 percent.

Gender diversity in executive ranks is correlated to growth, innovation and stronger financial results. According to Catalyst studies, Fortune 500 companies with more gender diversity among executive officers had a Return on Equity 35 percent higher than those with the least diversity.

Seventy companies and individuals in the Kansas City region have signed on as supporters of the win|win campaign. win|win provides a range of educational forums, services and activities designed to educate, change perceptions and promote best practices among Kansas City companies to increase gender diversity within their organizations.

About win|win The win|win campaign was founded in 2009 by a coalition of Kansas City business advocates with a vision to advance the Kansas City region: Greater Kansas City Chamber of Commerce, Greater Kansas City Community Foundation, Kauffman Foundation, Kansas City Area Development Council, Central Exchange and UMKC – The Bloch School. For more information, and a complete list of supporters visit winwinkc.com.

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