Universal Guardian Acceptance Launches Re-Branding Initiative
St. Joseph, Missouri, May 9, 2013: Universal Guardian Acceptance (UGA), a leader in providing financing and servicing for unsecured lending in key verticals, including Education, Medical, Membership and Consumer Goods, has announced a re-branding initiative that includes a new name, new logo and new approach to promoting the company’s value proposition in the marketplace.
To help guide this process, UGA turned to Susan J. Campbell Copywriting Solutions (SJC), a leading content creation and marketing firm, and Lisa Sprague, Graphic Designer with the Artistudio, providing design services for 20 years for a variety of clients in healthcare, real estate, retail, corporate and consumer goods industries. Both firms are located in St. Joseph, Missouri.
As part of this new initiative, SJC will lead the execution of a new branding and marketing strategy for UGA, as Sprague brings creative design expertise to the strategy. Working with UGA’s new Director of Sales and Marketing, D. Brian Johnson, SJC and Artistudio have introduced a variety of campaign initiatives designed to support the company’s initiatives, opportunities and relationship goals for 2013.
SJC brings an innovative team of marketing experts to UGA, blended with Artistudio’s creative design and marketing experience, to support the growth vision put in place by UGA CEO, Jeff Daum. The marketing team has introduced a new tagline, new name and new messaging to support an aggressive growth strategy envisioned by Daum and designed by Johnson. Key initiatives beyond branding include a new website, new marketing materials, social media management and a strategic content marketing initiative to drive new leads.
“UGA is ready to launch an aggressive growth strategy, building on the market value established through 13 years of innovative funding programs and solid business relationships,” said Daum. “We brought Brian on to lead this strategy, which included finding the right partnerships to support his efforts. Susan and Lisa bring the experience, expertise and consultative approach to the table that we need to take UGA to the next level.”
UGA plans to utilize the branding efforts in addition to technology and facility investments to enhance the company culture and position the company for long term success.
About UGA For more than 13 years, Universal Guardian Acceptance (UGA) has focused its efforts on creating accessible credit for consumer receivables. Located in St. Joseph, MO, UGA is a leader in providing financing and servicing for unsecured lending in key verticals, including Education, Medical, Membership and Consumer Goods. The lender of choice for leading brands throughout the world, UGA has built a solid reputation in B2B relationships and consumer funding. For more information, call UGA at 877-233-6999 or visit www.ugafinance.com.
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