KANSAS CITY, MO –Alight Analytics, a leading marketing analytics firm, is partnering with Google to bring a thought-leadership event to Kansas City on Tuesday, March 5th.

Alight Analytics, a Google Analytics Certified Partner, will be broadcasting top Google thought-leaders live from the Googleplex in Mountain View, California. Lisa Gevelber, Vice President of Americas Marketing at Google, will discuss how Google is evolving in a changing world in how they think about their brand and marketing. John Nicoletti, Director of Agency Development at Google, will share how the internet has changed the way businesses reach their customers and utilizing Google AdWords. Bickey Russell, Head of Channel Managed Agencies at Google, will share the value in partnering with online professionals, how companies should approach working with agencies and the resources available to a Google Partner Agency.

“The reality is that there is an abundance of marketing data available and our job at Alight Analytics is to bring this data together to make this data tell a story, come to life and really transform it into intelligence,” said Mr. Hertig. “Being a Google Analytics Certified Partner gives us the tools and knowledge to bring marketing analytics solutions to our clients and provide these types of seminars to the Kansas City area.

About Alight Analytics: Alight Analytics ( is a leading marketing analytics firm for global brands and top advertising agencies. Alight Analytics helps our clients make smarter marketing decisions by improving the way organizations leverage marketing analytics data. Our deep web analytics expertise paired with strategic sales and marketing knowledge provides insightful multi-channel marketing analysis to our clients. Alight Analytics’ talented team leverages best-in-class technology to deliver customized marketing performance reporting and actionable insights designed to improve ROI and bring visibility to the complex marketing ecosystem.

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