The Color Run returns to Kansas City

FOR IMMEDIATE RELEASE

Contact: Jessica Nixon 310-220-7729 jessica@thecolorrun.com

The Color Run Returns to Kansas City

The “Happiest 5k on the Planet” Estimates Over 10,000 Participants this June

Kansas City, MO – The Color Run™, the single largest event series in the nation, will be returning to Kansas City on June 1 and 2, 2013. The event will benefit Ronald McDonald House Charities Kansas City. Registration for the paint race is now open.

With no winners or official times, The Color Run celebrates healthiness, happiness, and individuality, bringing the community together to create a five-kilometer canvas of colorful fun event in which thousands of participants are doused from head to toe in different colors at each kilometer.

Participation in, and buzz for, The Color Run have exploded since its debut last year with close to one million "likes" on Facebook.

The Color Run visited over 50 cities last year with over 600,000 participants, a feat following their first event in January of 2012. They plan to make 2013 a stellar year, launching over 100 events with an estimated one million participants.

“We call The Color Run the ‘happiest 5K on the planet’ because our events bring together friends and family in a unique, healthy, and fun environment,” said Travis Snyder, founder of The Color Run. “Our only rules are that people wear white and prepare to be covered in color at the finish!”

Pacing The Color Run event is the 2013 Chevrolet Spark, the Official Ride of The Color Run™ and Chevrolet’s first mini car for the U.S. and Canadian markets. The specially designed Chevrolet Spark features a multicolor paint scheme over a white base that replicates the look of a color-saturated runner at the finish line. The theme continues inside with splashes of bright color throughout an already color coordinated interior.

About The Color Run The Color Run is a feel-good, happy, colorful event. “Color Runners” of all shapes and sizes happily go from wearing pristine white clothing, to being covered in prismatic color. At each kilometer mark, a different color of powder fills the air and covers the participants, creating an ever-increasing spectrum of color and beauty. At the finish line, the color festival kicks off and the air is filled with millions of vivid color combinations as participants get in on the color throwing fun as well. For more information, go to www.thecolorrun.com or follow us on Facebook.

About Chevrolet Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

About Ronald McDonald House Charities Kansas City The mission of Ronald McDonald House Charities is to reduce the burden of childhood illness on children and their families. Ronald McDonald House Charities cannot cure a child, but it can alleviate the worry and expense of finding a close, comfortable and affordable place for a family to stay while their child receives the medical care they need. That can make a world of difference to a child bravely battling an illness or recovering from a serious injury.

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