Alight Analytics Announces 100% Growth in 2012

KANSAS CITY, MO –Alight Analytics, a marketing analytics solution provider specializing in multi-channel analytics , today announced significant growth in 2012, resulting in doubling of the company’s size.

• Jessica Hunter, Marketing Analyst • Antoinette Leiker, Senior Marketing Analyst • Eric Kofoid, Solution Developer • Trent Hauck, Senior Marketing Analyst • Melissa Mohler, Executive Assistant

JESSICA HUNTER Jessica joined Alight after graduating from the MBA program at Penn State University Smeal College of Business, where she concentrated her studies in Marketing. Prior to attending Penn State, Jessica managed advertising art production at Arnold Worldwide and worked in corporate marketing for The Art Institutes at EDMC.

Jessica is originally from the Pittsburgh, Pennsylvania area and has an undergraduate degree in communication from Boston University. She is inspired by the passion and innovation behind Alight's success and is enthusiastic about working with Alight to help clients achieve their strategic marketing goals.

ANTOINETTE LEIKER Antoinette is from Hays, KS, and holds a B.S. in Mathematics and Computer Science from Fort Hays State University and a M.S. in Statistics from Kansas State University. After graduating, Antoinette managed testing plans and marketing strategies for Cabela's Corporate. Her expertise in Retail and Internet transaction analysis, customer segmentation and forecasting will help Alight’s client’s drive actionable marketing decisions.

Antoinette believes Alight offers a platform to continue doing what she loves professionally with a company that values friends, family and achievements outside of the workplace.

ERIC KOFOID Eric Kofoid’s background in software development and data management brings a new level of technical expertise to Alight. He previously worked with M5-Systems, iOS development and mobile/web advertising. Eric comes to Alight as a Solution Developer and loves the small company atmosphere and environment

TRENT HAUCK Trent attended The University of Kansas where he received his BS in Accounting and MS in Finance. While attending school, he performed research on using artificial intelligence to predict stock market performance and classify financial documents. Trent performed financial modeling and data mining at EdgeHill Capital Partners then later joined portfolio company SelectQuote Senior, building their financial IT infrastructure and performing marketing and financial analysis.

MELISSA MOHLER Melissa Mohler joined Alight as an Executive Assistant, providing assistance with accounting and office management activities. Her background as an office manager at a local construction company allows her to bring those organizational skills to Alight. Melissa has a bachelor’s in Graphic Arts Technology Management from UCM. Melissa chose Alight because of the more personal atmosphere, and the ability to contribute directly to the growth of a company.

About Alight Analytics: Alight Analytics ( is a leading marketing analytics firm for global brands and top advertising agencies. Alight Analytics helps our clients make smarter marketing decisions by improving the way organizations leverage marketing analytics data. Our deep web analytics expertise paired with strategic sales and marketing knowledge provides insightful multi-channel marketing analysis to our clients. Alight Analytics’ talented team leverages best-in-class technology to deliver customized marketing performance reporting and actionable insights designed to improve ROI and bring visibility to the complex marketing ecosystem.

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