PRA selects Evans Media Group as agency of record
Lenexa, KS (November 14, 2012) – The Lenexa clinical research unit of PRA, a leading clinical research organization, has chosen boutique agency, Evans Media Group of Lenexa, as its digital marketing and advertising agency-of-record. In a recent agency review process, PRA selected Evans Media Group for their ability to provide traditional, digital, social and mobile media services for their US Phase I Unit.
Evans media Group will be offering digital, social and mobile implementation along with a full array of print, broadcast and online creative, copywriting and media buying services.
“We needed a hands on approach to recruiting volunteers for our studies, from an agency that could provide multi-channel expertise, understand our culture and provide solutions, not just place media,” said Lori Hansen, Manager of volunteer recruitment at PRA’s US clinical research unit.
Jamie Holmquist, Communication Specialist and agency liaison at PRA said, “We have been working with Evans Media Group since October 1st and at just forty five days in, we are seeing increased call counts, better qualified applicants and a brand effort that is tied more directly to our corporate brand and culture.”
“Our agency’s Euro-American character and the fact that our clients tend to fall into the small to mid-tier category helped us win this account I’m sure,” said Paul Evans, President and CMO at Evans Media Group. “But our ability to offer total advertising and marketing services under one roof, from direct marketing and customer modeling, to media placement, PR and a full suite of digital and social solutions gives us the edge. So many agencies today are specializing in one or another field, that finding a single-source solution is becoming increasingly difficult. We’ve been doing traditional for 25 years and digital and social since they dawned, so we are pretty good at offering that full array of services.”
“Acquiring a full complement of study volunteers that pass strict requirements for gender, age, health and lifestyle activities, while meeting regulatory agency rules for advertising can be a challenging,” said Lori Hansen. “Often, hundreds of applicants must be screened in order for us to recruit for one study, meaning that several hundred or a thousand leads are needed as a starting point. Our decision to go with Evans Media Group as our advertising agency has proven to be a sound one; we are quite pleased and look forward to a long relationship.”
About PRA: PRA is a global Clinical Research Organization providing services through all phases of clinical development. PRA’s Early Development Service group conducts Phase I-IIa studies in our clinics in Europe and the U.S. with bioanalytical laboratories in close proximity to each, facilitating analysis of time-critical patient samples. The U.S. location in Lenexa is a 100-bed unit, conducting first-in-man through proof-of-concept studies for pharmaceutical and biotechnology companies. Visit prastudies.com or call 913-410-2900.
About Evans Media Group: A full service multi-disciplinary advertising agency working with multimillion dollar brands like The Kansas City Star, high end local icons like Michael Smith/Extra Virgin, and exceptional performers like Bicknell Family Holdings and the Mansion Entertainment Group. Our clients span the business spectrum from foodservice to financial titans, global advisory services, non-profits, automotive, publishing, liquor, recording studios and even other agencies. The shear differentiation of industries and client size allows Evans Media Group to stay on the leading edge of creativity. Visit evansmediagroup.com, @evansmediagroup or call 913-489-7364.
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