Local Brand, LillyBit, Expanding into Mass Retail Baby Stores

KANSAS CITY, MO - Fashion-forward company L&J Design House, has just launched their best-selling LillyBit Uptown Diaper Clutch with Babies R Us and buy buy Baby retail stores and online.

Founded by local businesswoman and mom, Lyssa Surface, along with designer Jessica Schifman, L&J Design House designs one-of-a-kind baby products that are fun and functional for style-conscious moms and their babies.

“As a small local business it has been beyond exciting to see our brand grow over the last few years from a product we initially designed and created out of our homes to now fully outsourced manufacturing as well as distribution throughout the US, Canada, Australia, Norway, Denmark, Finland and Sweden. The latest opportunity to sell through two of the leading baby mass retail stores will provide more exposure allowing more moms and caretakers to hear about the Uptown Diaper Clutch and how it truly can make their busy lives a little easier,” said co-owner, Lyssa Surface.

The LillyBit Uptown Diaper Clutch features a modern look with a tri-fold design that allows one-hand access to all contents, making diaper-changing as simple as possible for moms and babies on the go. The bag also grows with the child allowing mom to utilize the various pockets for the toddler stage; such as snack packs, juice boxes, small first aid kits and many other essentials.

The patented Uptown Diaper clutch is the only diaper bag that allows mothers to convert the single strap for personal style statements - as a shoulder bag, handbag or wristlet / clutch.

Features of the diaper clutch include:

  • Tri-fold design for easy access
  • Luxurious interior lining
  • Outside pocket for ID, cash, phone or wallet
  • All exclusive LillyBit fabric prints
  • Mesh diaper pocket, wipes pocket
  • “No-slip” elastic loops for rash ointment

The Uptown Diaper Clutch can also be purchased at various baby and gift boutiques as well as through the Pampers Gifts to Grow Rewards Program. For more information about LillyBit please visit: www.lillybit.com.

Contact Information: Lyssa Surface lyssa@lillybit.com 816.536.9449

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