WE by Whitney Eve fall line now available at Apricot Lane Boutique

FOR IMMEDIATE RELEASE: NOVEMBER 8, 2012

DESIGNER & TV PERSONALITY WHITNEY PORT’S FALL WE by WHITNEY EVE DESIGNED EXCLUSIVELY FOR APRICOT LANE BOUTIQUE ARRIVES LOCALLY IN STORE

NEW LINE ALLOWS WOMEN TO DRESS LIKE A CELEBRITY WITHOUT THE DESIGNER PRICE TAG

KANSAS CITY, MO --- WE by Whitney Eve Fall 2012 line is now available at Apricot Lane Boutique in Kansas City! Using her design aesthetic, designer and TV personality Whitney Port launches the new WE by Whitney Eve Fall 2012 line where she combines signature styles from her successful Whitney Eve collection with a modern twist. This second collection is available exclusively at Apricot Lane Boutique allowing more women to dress like a celebrity without the designer price tag! www.apricotlanedfw.com

The initial launch of WE by Whitney Eve received extraordinary attention from national press and the WE by Whitney Eve Fall 2012 line continues to peak the interests fashions enthusiasts and is sure to be just as successful and desirable as the first line.

"The new WE by Whitney Eve 2012 Fall line compliments the concept behind Apricot Lane Boutique - high fashion, celebrity inspired looks for less!” explained Paula and Sara Auden, Apricot Lane owner and her daughter. “The entire collection will be priced around $60 allowing Apricot Lane the pleasure of offering females of all ages both mothers and daughters such as ourselves the opportunity to wear designer pieces without squeezing their budgets and the chance to find the piece thats right for their style," they explained.

The WE by Whitney Eve Fall 2012 line, exclusive to Apricot Lane Boutiques, arrived in stores this week and features the CURVE Dress, LOVE Sweater, WILLIE skirt, STEEL top and CRISS CROSS leggings. All pieces retail from $59 to $79 with limited quantities of each piece to ensure every purchase has a more personal feel. Apricot Lane stylists personally assist customers in putting together head to toe looks that are built around key items, helping customers make a statement this season. Growing up in Los Angeles and having lived in Manhattan, Port blends the ease of California style with the sophistication and edge of New York City life. Gaining experience in various fields of the industry from magazine internships to stints at renowned fashion houses, Port discovered her true calling was in design. Port created Whitney Eve to convey her fashion sensibility in wearable works of art. Showcasing the designer's inherent creativity and knack for style, Whitney Eve has an on-going presence now at New York Fashion Week and created the WE by Whitney Eve line to expand the reach of fashion enthusiasts with more affordable pieces.

Apricot Lane Boutique features west coast, celebrity inspired fashions, accessories and more for both mothers and daughters, teens through 50's. The ever-changing inventory ensures that any female at any age will have a chance to discover something new and individual to their own personality each time they are in the store with the limited quantities of each item. The style experts encourage females to come in and try on the latest trends to see what most fits their lifestyle. Find Apricot Lane on Facebook for the newest daily arrivals, promos and give a ways!

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CONTACT: Stacey Graham 310.343.0451

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