Dish Network Authorized Retailer Jack Boring's, Inc. to Help Kansas City Residents With the Digital Transition

DISH NETWORK AUTHORIZED RETAILER JACK BORING’S, INC. TO HELP KANSAS CITY RESIDENTS WITH THE DIGITAL TRANSITION

LENEXA, KS – December 23, 2008 – The digital transition is around the corner, and DISH Network retailer, Jack Boring’s, Inc., located at 11370 Strang Line Road in Lenexa, KS, is offering a variety of solutions to ensure that Kansas City residents with TVs not connected to a pay-TV service can continue to enjoy their favorite programming once the switch occurs.
Starting Feb. 17, 2009, all full-power television stations must cease analog broadcasts and switch to digital. That means that anyone with an analog TV receiving over the air signals via a roof-top antenna or “rabbit ears” must either: subscribe to a pay-TV service, purchase a digital-to-analog converter box to plug into their analog TV set, or purchase a television set with a digital tuner. Jack Boring’s, Inc. can offer all three solutions.
“We realize many consumers are perfectly content with over-the-air programming, and we are offering some of the best and affordable digital-to-analog converter boxes on the market to meet their TV viewing needs,” said Jack Boring, owner of Jack Boring’s, Inc.. “With our family of products that includes the TR-40 CRA, DTVPal and DTVPal Plus, DISH Network is the leader in providing coupon-eligible, feature-rich converter boxes accessible to the every day consumer.”
DISH Network’s suite of converter boxes qualify for the National Telecommunications and Information Administration’s TV Converter Box Coupon Program; coupons can be ordered by visiting www.dtv2009.gov. The boxes are a few of the only converter boxes that include a unique analog pass-through feature, which means they can take both analog and digital signals – ideal for consumers who live in markets where some stations are low-power and aren’t required to switch to digital broadcasts by 2009.
Another option for Kansas City residents is to subscribe to a pay TV service, ensuring they can continue to receive their favorite channels. DISH Network satellite TV service is 100 percent digital and the new DISH Network American and Latino Welcome Packs boast a line-up of 20 top-rated channels, affordably priced at $9.99 per month ($14.99 with local channels where available).
“Now is an ideal time for consumers to explore pay-TV, especially when they can get DISH Network, which offers the lowest all-digital price in the country every day,” said Boring. “Plus, qualifying customers can receive a free award-winning DVR, free installation and waived activation when customers sign up for our Digital Home Advantage plan.”
For more information about Jack Boring’s, Inc., call 913-648-1880 or 877-689-DISH (3474) or visit www.JackBorings.com.
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About DISH Network Corporation
DISH Network Corporation (Nasdaq: DISH), the nation’s third largest pay-TV provider and the leader in digital television, provides approximately 13.79 million satellite TV customers as of June 30, 2008 with industry-leading customer satisfaction which has surpassed major cable TV providers for eight consecutive years. DISH Network also provides customers with award-winning HD and DVR technology including the ViP722™ HD DVR, which received the Editors’ Choice awards from both CNET and PC Magazine. In addition, subscribers enjoy access to hundreds of video and audio channels, the most International channels in the U.S., industry-leading Interactive TV applications, Latino programming, and the best sports and movies in HD. DISH Network offers a variety of package and price options including the lowest all-digital price in America, the DishDVR Advantage Package, high-speed Internet service, and a free upgrade to the best HD DVR in the industry. DISH Network is included in the Nasdaq-100 Index (NDX) and is a Fortune 300 company. Visit www.dishnetwork.com/aboutus or call 1-800-333-DISH (3474) for more information.

Media Contact:
Jack Boring
(913) 648-1880 x120
JackBoring@JackBorings.com